Colonial Nursery School

Branding & Identity • Logo Design

Objective

Design a visual identity for Colonial Nursery School (CNS) that utilizes bright colors and reflects the playful nature of children, a core philosophy of CNS. Ensure logo scales and stands up on different mediums (print, merchandise, banners, signage).

Outcome

We ran with the initial sketches of then-CNS-director, featuring children playing with dot of the “i” in the logo. Incorporating a tree into the typography further blends traditional lettering with a whimsical nod to nature and growth. We paired a thick slab with a classic sans-serif font for maximum readability across all platforms and on merchandise. The bright colors add to the playful nature which are reflected in the CNS classrooms and the spirit of the educators and parents at CNS.