Transmitio

Branding & Identity – Logo Suite

Objective

Develop a clean, compelling brand identity for Transmitio, an EDWOSB based in the D.C. area. Implement a modern design demonstrating component pieces in relation to “the whole”, in order to convey the efficiency and detail with which Transmitio manages data and shapes organizational culture.

Outcome

The resulting logo mark and suite convey the motion of disparate design elements joining to a combined and united logo mark. The motion implied mirrors the speed of innovation required to maintain clean data. The clean sans-serif fonts nod to the traditional but maintain a modern and distinguished effect. A heavy font weight balanced with a lighter all-caps taglines stands out in both digital and print settings.